us news and world report digital media kit

#Us news and world report digital media kit full

But the challenge needs to be recognised now and acted on if television news providers want to reinvent themselves and find an audience that increasingly prefers digital media to television, and increasingly embraces on-demand, distributed, and mobile video distributed online.

#Us news and world report digital media kit full

The full implications of the changes we identify here will not be felt immediately, as current viewers will continue to watch for years to come.

Television news is still a widely used and important source of news, and will remain so for many older people for years to come, but if television news providers do not react to the decline in traditional television viewing and the rise of online video – in particular on-demand, distributed, and mobile viewing – they risk irrelevance. This raises wider questions about how sustainable the broad public interest role broadcast news has played in many countries over the last 60 years is. There are no reasons to believe that a generation that has grown up with and enjoys digital, on-demand, social, and mobile video viewing across a range of connected devices will come to prefer live, linear, scheduled programming tied to a single device just because they grow older. The decline in viewing among younger people is far more pronounced both for television viewing in general and for television news specifically, meaning that the loyalty and habits of older viewers prop up overall viewing figures and risk obscuring the fact that television news is rapidly losing touch with much of the population. The average audience of many television news programmes is by now older than the average audience of many print newspapers. These declines are directly comparable to the declines in print newspaper circulation in the 2000s and if compounded over ten years will result in an overall decline in viewing of 25 to 30%. Television viewing in countries like the UK and the US have declined by 3 to 4% per year on average since 2012. Television is still an important medium, and will remain so for years to come, but it will not be the dominant force it was in the second half of the twentieth century.

We show how recent years have seen significant declines in traditional television viewing in technologically developed markets, and a rapid rise in online video viewing driven by video-sharing sites, video-on-demand services, and the integration of video into social media sites. We map recent changes in traditional television viewing, the rise of online video, and a range of examples of how different organisations are working with new forms of television-like news developed for a digital environment. In this report, we analyse what is happening to television news.